Capture Enhances Data Gathering for Marketing and Opinion Research

While many processes adapt easily to the electronic environment, survey and opinion processing has stubbornly remained a paper-based process.  Part of the reason for this is a survey is not valid until it has been completed, and many in-depth surveys are just too long to fit easily in an online form.  If a survey taker drops out at any step along the way, then the survey data becomes useless.

Capture Multiple Data Types

Opinion research organizations and marketing departments use Datacap Taskmaster to speed the processing of paper-based survey results. Datacap Taskmaster can capture filled-in checkboxes or bubbles, as well as machine print data, bar code data, and even handprint commentary or explanations.

Capture Surveys and Questionnaires On Site

For convenience, surveys can be scanned or verified in a browser with Taskmaster Web, which delivers the same functionality for on-site, remote data gathering for conferences, trade shows, and mobile surveyors. 

Taskmaster helps demanding marketing companies acquire and process data faster and at less cost. By reducing survey processing time, organizations can respond to customer feedback more rapidly. Taskmaster's ability to handle a wide variety of unstructured forms enables maximum flexibility in survey form design..

The Value of Capture for Marketing and Opinion Research

• Reduced errors on data input
• Reduced costs for error location and correction
• Reduced processing costs
• Reduction in FTEs required to perform data entry
• Improved cycle times and accuracy