Capture Enhances Data Acquisition for Marketing and Sales

Gathering opinion and research has always been a key role for marketing and many marketers have discovered that online surveys are not adequate, especially for extended surveys. Subscriptions and sales orders stubbornly remain a paper-based transaction and organizations need reliable ways to collect and input data to fulfillment systems.

Datacap forms processing technology has been delivering capture solutions for automating data collection from surveys, checkbox, commentary and other forms.  Subscription forms are a unique specialty, and publishing companies use Datacap Taskmaster to automate input of new subscriptions, changes of address forms and advertising orders.

Key Document Processes That Benefit From Capture Solutions

Surveys and Questionnaires - Datacap software is uniquely able to capture all the data on a questionnaire or survey, whether it includes check box (OMR), handprint, machine print or barcode.

Inbound Sales Orders and Subscriptions – Automated processing sales orders and subscription forms can speed input of orders, raise accuracy, and make an organization more responsive to customers and deliver goods and services faster, thereby raising customer satisfaction.

Inbound Invoices – Performing manual data entry of invoices into accounting systems or ERP systems may be one of the most tedious and time-consuming aspects of the manufacturing industry.  An e-payables solution that uses scanning and recognition to match vendors to a Master Vendor File and automatically extract invoice data - including line items - can significantly reduce cost, raise accuracy and help an organization better manage its cash position.

The Value of Capture for Marketing and Sales

• Reduced errors on data input
• Reduced costs for error location and correction
• Reduced processing costs
• Reduction in FTEs required to perform data entry
• Improved cycle times and accuracy